I make videos about places worth knowing.

I fell in love with this region and started filming it. Turns out, a lot of other people wanted to see it too.

I'm Erin — a writer, strategist, and content creator based in Abingdon, Virginia. I make short-form video for the restaurants, shops, and experiences that make Southwest Virginia and East Tennessee worth visiting.

By day I work in marketing for a large international business consultancy, where I create content and copy for some of the biggest brands in the world. Before that I spent years building my own audience — including a YouTube travel channel I grew to nearly 30,000 subscribers when I lived in Mexico.

I've spent my career writing and editing across industries: from global hospitality brands like Airbnb, Kimpton, and Accor to technology companies like Google, Intel, Stripe, and Meta. I understand what makes people stop scrolling, what builds loyalty, and what makes a business worth talking about.